Children Are Healing Through Play

“Oynaya Oynaya” (“Playing Along”), the project our Duru brand launched with the AÇEV foundation, accompanies children in the earthquake region as they heal through play. The child and family centers established under the project carry hope to little hearts and light to tomorrows.

Alina Boz, the face of the Duru brand, joined the launch at the AÇEV Child and Family Center in Adıyaman, coming together with children to witness the healing power of play.

Every child has the right to play and to grow through play; we stand together for equal play rights for all children.

Through play, children don’t just have fun; they learn to cope with trauma, express their feelings and live together. Alongside “Take Good Care, Youth” — our program with the Ahbap association for young people’s social and emotional needs — our contribution to society keeps growing.