Blade: Dare with a Striking Scent
Blade, Turkey's best-selling male deodorant brand, takes its young energy to the court. #NowItsYourTurn
Blade owes its position as Turkey’s best-selling male deodorant to the strong bond it has built with young people. The new campaign, “Dare with a striking scent”, fuses the competitive spirit of sport with the brand’s identity.
The new Blade Cool Fresh series is the boldest member of the line, with a crisp scent and long-lasting effect. A campaign universe stretching from basketball courts to street culture renews the way the brand speaks to its audience.
Sweat hard. Never smell like it.
Together with Emotion’s inspiring #LikeMiyys campaign and EverCare’s innovation in adult care, Blade’s rise is one of the clearest signs of our brands’ momentum at home and abroad.